Executive Master in Tourism Strategic Marketing Planning

The challenge

Blended programme for national tourism organisations (2009–10). National tourism organisation and destination management staff needed advanced marketing planning skills but could not leave their posts for long residential programmes.

What I did

Designed a blended course combining face-to-face workshops with supported online learning. Developed the online learning materials and tutoring approach.

Outcome

Delivered as an Executive Master course. Reference signed by Omar Valdez, Executive Director of the Foundation.